Rouxinol is a Home Care company in Brazil.
Is a health service provided in the elderly patient’s home to promote, maintain, or restore health or lessen the effects of illness and disability. Services may include nursing care; speech, physical and occupational therapies; home health aide services, and personal care services.
We were hired to create a business name, a new logo and to create and manage their social media accounts.
When we are creating a new business name we like to search for references and words that can be related to the business. In our research, we discover that the nurse that originated the modern nursery was Florence Nightingale. Nightingale in Portuguese is a bird called Rouxinol. This bird is very common and has beautiful singing which in Brazil’s culture is a sign that new hope is coming and also has healing power.
With this information, we create the name: Rouxinol Home Care, which our clients love at first sight!
The logo represents the nightingale bird. There are 2 of them representing the two business partners who run the company. Also, the birds are in their nest symbolizing the home care aspect of the business. The color is soft and transmits calm and safety.